April 4th, 2021

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CADBURY Marathon makes Easter move in 2021

With the likelihood of Tasmania having restrictions in place for mass participation events into early next year, the CADBURY Marathon will move from its traditional January date to Easter Sunday (Sunday 4th April) in 2021.

The Marathon is one of Tasmania’s most popular sporting events, offering a range of racing distances from 1km, through to the traditional marathon. 

With over 2500 people participating in this year’s event, 900 keen athletes travelled from interstate and around the world earlier this year delivering over $500,000 in economic benefit to the State.

Acknowledging the controlled easing of restrictions and to ensure the safety of our people and communities, event owner Athletics Tasmania and Naming Rights Partner CADBURY, agreed that the best option for the event would be to move it to an alternate date.

“The CADBURY Marathon is an integral part of the calendar for athletics in Tasmania which has seen continuous support from Tasmanians and many interstate and international visitors” said Athletics Tasmania President Damon Thomas.

“Moving the date to the 4th April will provide an opportunity for more Tasmanians to participate and hopefully give greater options for our interstate and international friends as borders are progressively opened.  It means more people can then come and enjoy an extended stay in Tasmania over Easter and see what our great State has to offer”.

The Marathon rolled into existence back in 1984 and has since become a mainstay on the Tasmanian sporting calendar. CADBURY’s Claremont Factory Manager Ted Best was influential in bringing the event to Hobart, after witnessing the success of the London Marathon in the 1980s.

“CADBURY has been part of the fabric of Tasmania for nearly 100 years, and we love the opportunity to invite racegoers to the grounds of our factory each year for the event,” said Paul Chatfield, Marketing Director – Chocolate, Australia & New Zealand. “We’re continuing to work closely with Athletics Tasmania and state officials to ensure the 38th edition of the CADBURY Marathon is a huge success and ensures safety for participants and our Tasmanian community.”

It’s set to be a busy Easter weekend, with the CADBURY Egg Hunt & Family Picnic Day scheduled for Friday, 2nd April at the Royal Hobart Botanical Gardens, with all proceeds donated to further medical research in Tasmania

Like with many public events and activities, the 2021 Marathon may be subject to further restrictions and conditions as we head towards a COVID normal. Athletics Tasmania will continue to work hard to ensure the 38th running of this event is as popular and successful as ever.

Entries for the 2021 Marathon will open on 11th January 2021.

For further details or interviews, contact Richard Welsh, Epic Events & Marketing, on 0409 820 248 or Alex Blair, Mondelēz International, on 0427660398

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