January 10 2021

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Marathon fever is taking over Hobart, with people from all over the world flocking to the states capital for the 37th edition of the Cadbury Marathon this Sunday, amidst a surge in fundraising efforts.

Nearly 900 people are travelling to Tasmania for the event.  Online entries close at 2pm Saturday and are on track to have a record number of entrants.  The breakdown per event at present is;

  • Cadbury Marathon – 401
  • Cadbury Half Marathon – 782
  • OXYGN8 10km – 490
  • The Running Edge 5km – 468
  • Cadbury 1km - 199

For many visitors, the Tasmanian climate this time of year is a welcome change for their homes.  Northern hemisphere inhabitants escape the cold and north island Australian’s escape the heat and sadly at this time of year the smoky haze. 

One of the entrants this year will be Mondelez International President of Australia, New Zealand and Japan Mrs Amanda Banfield.  Signed up to do the OXYGN8 10km event, Mrs Banfield has also today made a major announcement regarding the bushfire recovery on behalf of Cadbury.

Cadbury has today announced that from today and for the next week, all proceeds it receives from the sale of Freddo, Caramello Koala and Furry Friends products will be used to support devastated wildlife populations impacted by bushfires with a guaranteed minimum contribution of $500,000.  All three products are manufactured locally at the Cadbury Factory in Claremont.

“Given the close association of our brands with iconic Australian animals, all the proceeds we receive for the sale of Freddo, Caramello Koala and Furry Friends products over the next week will go to the bushfire response efforts of Zoos Victoria, Taronga Zoo and the Kangaroo Island Wildlife Park. 

The final amount raised will be shared on Cadbury social media and other online channels late next week.

Running events around the world have long been used as a platform for fundraising and this announcement from Mondelez International continues that.

“Annual running events often have consistent fundraising themes, either from the event itself or the participants in them.  Then from time to time we have major events like the bushfires in Australia at present and people want to help.  Australian’s are extremely generous when we’re motivated and with Cadbury leading the way this week at our event, we’ll see plenty more people do what they can in an Australian time of need,” Race Director Richard Welsh said.

The 37th Cadbury Marathon will be on Sunday 12th January.  Start times for the events are;

  • Cadbury Marathon – 6am (expected first finisher 8:20am)
  • Cadbury Half Marathon – 6:30am (expected first finisher (7:35am)
  • Oxygn8 10km – 9:45am
  • The Running Edge 5km – 8:45am
  • Cadbury 1km – 10am

Entries are closing 2pm Saturday at www.cadburymarathon.com.au.  

For further information, please contact:

Richard Welsh


Managing Director 
richard@epicem.com.au (please note the updated address)
0409 820 248

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